Is your Business As Good As A New York City Hot Dog Vendor? by Mark Tewart

May 30th, 2009

Just back from my visit in New York City. If you have ever been to New York, you know that New York moves at a race car pace. There is more of everything there and it seems as if it’s all coming straight at you. I once heard it said that in 1950 a person would receive about 100 marketing messages a day and roughly 10 were asking him to take action. By 1980 that had rose to about 1,000 messages a day and 100 were asking to take action. Now today the numbers are 10,000 messages a day and 1,000 are asking you to take action.

Now imagine you are in the middle of Times Square. If you were to walk around Times Square for a while, you would be bombarded with images and messages and a large percentage of those are asking you to take action to do something. It’s like marketing and sales on the largest dose of steroids you can imagine.

The lesson to be gained from New York and Times Square is that with all those messages and calls to action, you had better stand out with what you are doing to even get noticed. Then if you get noticed, do you have a strong enough value proposition to get someone to investigate you and your business further. Once you have accomplished those two things, make no mistake about it, your mission is to extract dollars from wallets and purses.

Your greeting, merchandising, signage, directions, sales process and call to action had better be strong or you wasted your time, money and effort. New York and Times Square has unlimited examples of businesses that hit and miss the mark doing things right. One simple example of executing properly is a New York hot dog vendor. The carts are right in the pedestrian path. The smart ones have a colorful (usually yellow) umbrella. The signage is visual, appealing and simple. You are automatically drawn to the cart by the great smells of hot dogs, sausages, kabobs, gyro’s and pretzels. A line of people waiting for the food creates social proof and a sense of urgency. The perceived value of the food for the price is high. Getting and eating the food is experiential and creates emotional responses. The whole process is quick.

Compare your business to a hot dog dog stand. How many of the same elements of marketing and sales of a hot dog cart do you have? Do you compare favorably? Everyday, businesses open for their work day and people start their work without giving much thought to what they are doing and why. Starting today, give you and your business the hot dog stand test. If you can even come close to a hot dog cart, you are doing pretty good.

The Publishing Industry Is A Joke by Mark Tewart

May 29th, 2009

I am in New York City for the Book Expo. I am here to learn and to promote my book “How To Be A Sales Superstar” - (for more info go to www.marktewartlive.com) How is that for shameless promotion?

I have a few observations. The publishing industry is more broken than the auto industry. Each part of the book industry is operating in an archaic fashion. The length of time from contract to print is way too long. The industry shuts out new talent just like the movie industry and the recording industry. The same talent is recycled because they are “bankable.” Electronic formats are growing but have for the most part been shuned. Book promotion is absolutely non existent unless you are a major proven author. The promotion that is done is print and other traditional media. There are too many book stores for the future model of online and digital sales. Books are sold through an archaic distribution model.

Anyone who is in the auto industry will recognize the paralells of the auto and publishing industries. I am sure there are many other industries operating in outdated models. Where are the Michael Dells for this industry. Amazon is the only real breakthrough in several years and it’s just another distrubution channel but at least it bypasses the book stores.

I have been told that I am the one in two million authors who gets a book deal with a major publisher on his first try. I got the deal from the first publisher I approached. I have heard from many this is unheard of.

My question for you is, “What will you do to change and innovate your business, market, industry, marketing or sales channel?” In today’s marketplace a single person with no more than an idea and a laptop can alter not only an industry but the world.

Write down all the norms and present channels in your business or industry and then ask what would be the opposite. What would be abnormal or what does not make sense? Is there a way to cut a step out of the normal process? Can you add a step if it adds significant value? What would bring total disruption to the marketplace?

Sometimes the hardest part of changing is taking the time to realize that you must change. Thoreau said it best, “Things don’t change, people change.”

My Rant On the Reality of the Auto Business

May 14th, 2009

Having spent a large part of my career working mostly with auto dealers, dealer associations and to a lesser degree manufacturers, I am deeply saddened and somewhat angry at the current state of affairs facing the auto industry. Let me explain.

First of all, for the politically correct or squeamish, you may want to skip this post. Let’s start with the domestic manufacturers. The so-called Big Three of Chrysler, Ford and GM have done a much better job of building vehicles in the last several years. The gap between quality of a domestic vehicle and an Asian or European brand has in most cases vanished. The domestic vehicle is now often superior to the Asian or European Models they compete with. If you don’t believe me, check the amount of factory recalls for defects for each manufacturer and you might be shocked to see how the domestics stack up against the perceived quality leader Toyota. Check the rankings for satisfaction as well.

However, the leadership of the Big Three has not been able to find their ass with both hands. I say that with the exception being the leadership shown during Alan Mullaly’s tenure so far as the CEO of Ford. If I were to include leadership before Mullaly, the CEO’s have acted slow, arrogant and incompetent. The built in bureaucracy has been maintained and nobody has had the balls to make the hard decisions necessary. The inbreeding would lead to believe that many of the leaders of the Big Three must have six toe’s and be a little slow. My thoughts were confirmed during the testimony given before the congressional hearings. The collective intelligence displayed did not equal Ozzie Osbourne. As a matter of fact, I tip my hat to Ozzie for being more coherent and articulate than Rick “I think I lost my wagon” Wagoner and whoever that guy that who runs “I look like I got run over by a bus” Cerebus, errrh I mean Chrysler. By the way Chrysler, do you remember the Mercedes “merger of equals?” How did that turn out for you? Oh well, I bet you will sell a shit load of those eye popping Fiat’s. Where will those cars be made by the way? And if it does not work out, you had better burn fast while Obama is still in office. Obama could always broker a deal with Fred Flinstone Cars and trucks. I hear they get good gas mileage.

While I am thinking of gas mileage and all the rage for small cars. If you are old enough, you probably remember Johnny Carson and his “The Great Carnack” character? By the way, I am not sure if I spelled that correctly or have the name of the character exactly right so forgive me if I am wrong but right now everyone is being bailed out for their mistakes so I hope I am forgiven. Carson’s Great Carnack character would put a sealed envelope to his head and be able to foresee the contents. Right now I am going to play Carnack. I foresee that all this hype being made about small cars is a bunch of bullshit. Big fat Americans driving on big fat roads, sleeping in big fat beds in big fat houses will want big fat cars and trucks. It’s our American right to want big fat things. The government will NOT change this in the long run no matter how hard they try. Anybody remember the movies with the theme of a government dictated world? How far fetched does that seem now. I guess it’s okay though, I have complete confidence that the government will always make the right and best decisions for all of us. After all the track record has been stellar so far. Has anyone read Ayn Rand? Maybe if it were made into a Star Trek Movie? Hmmm… Just a thought.

Now let’s look at the good and bad sides of auto dealers and their part in this mess. Although it’s true that there are way too many dealerships in the US for this marketplace, those dealerships were put in place mostly after WWII by the manufacturers. The dealership is a franchise and that franchise is chartered and allowed by the manufacturers. 25% or more of dealerships in the US will either merge or go out of business. Many of these dealerships will be terminated by the manufacturer. The state franchise laws enacted to protect them will be null and void because of federal bankruptcy. The dealers as always will be screwed. Dealers did not create this mess.

Dealerships are for the most part owned by entrepreneurs who often start with little, work hard and take huge risks. They only prosper by their wits and servicing their communities. Wait until Main Street America wakes up and feels the lost tax revenue, charitable donations and missing jobs. The shock waves will be like a nuclear bomb went off. Auto dealers are the one’s who have saved the manufacturer’s ass time and time again through every mess. Think back to dealers selling crapy K cars to bail out Chrysler through their last boon-doggle. Over the years, manufacturers have shoved crap down the dealers throats and made them sell it to the public. Just remember, the manufacturers sell it retail to the dealer and expect them to sell it wholesale to the public. If Joe Q public really realized how slim the margins are in selling new vehicles and what their before tax average profit margins really are, maybe they would appreciate dealers more. On second thought, probably not. Most people just view dealers as the bad guy trying to get their money as they are also hitting those same dealers up for charity.

The dealer body that will really win in this mess are the dealers who least deserve it and those are the publicly owned aggregators. In almost every case, the dealerships that have been purchased by the aggregators have performed worse than when the were being run by an independent dealer owner. These large public dealership groups will keep their dealerships and their sales and service business will soar. These great results will not happen because of anything they did but because it’s being handed to them on a silver platter. Once again the “little guy” will be screwed. Is there a pattern here?

However, Mr. Dealer you are not without fault. Many of you have changed with the times, but so many have not. Many dealers have spent their businesses into bankruptcy by using magic pill advertising formulas sold to them by advertising agencies that are nothing more than media whores looking for commissions and cannot not spell marketing, let alone know what it is. In the last several years I have asked countless dealers the following questions: What percentage of your customer base repeats buys from you? What percentage of your customers who buy from you begin to service with you and then continually service with you? What percentage of your customers are inactive customers no longer doing business with you? What is your plan to create continuity? The answers to these questions have been almost non-existent or embarrassing. Mr. Dealer, if most of you had worked as hard on the business as you did in the business, the manufacturer would not be able to pull your franchise because you would be selling vehicles in droves and making a bunch of money, no matter the economy.

Wall Street and the banking industry lines up and “steals” the money and is not even asked what they will do with it. Just like with a child, reward creates repeated behavior. So like good little children, Wall Street and the banking industry keeps lining up for their rewards. It’s unbelievable how the greedy and sometimes even thieving institutions get rewarded while hard working auto dealers get screwed. Where is the bail out for the dealers? Hell, even the manufacturer’s weren’t treated fairly in comparison to Wall Street and bankers.

The very bank I do business with took the bailout money and bought another bank that was refused the bailout money. With their much improved balance sheet and portfolio they decided to slow their pace of lending. Who was money for again? What was the purpose of the bailout? What are bankruptcy courts and what do they do? I am getting confused trying to keep track of everything.

Unfortunately, auto dealers are getting screwed on both sides. The brilliant Obama auto task force is pushing hard for these dealer cuts. This part is really amazing to me. Yes, it’s true that there are way too many dealerships. The reality is that domestic manufacturers do very little to service dealers and the cost is minimal. In fact, my position is that manufacturer’s realize a net gain from having more dealers. Obama ran on the “Help the little guy platform.” Dealerships are the “little guy.” So are all the employees of dealerships who will lose their jobs. The “little guy” is taking it in his or her proverbial “little guy” rear.

What about the dealer who was loyal to his manufacturer and lending arm? Many of those dealers woke up one day to hear “Thanks but no thanks. You must get another source. Hopefully you will find one of those banking sources who received a bailout because they have tons of money to lend. I think we have a bad connection. Luv Ya, Gotta go!”

Speaking of the Obama Auto Task force, isn’t it a coincidence that the UAW has wound up with a large percentage of ownership in Chrysler and soon GM as well. The very unions that got Obama elected will be rewarded. It must just be serendipity and there is no way that this has happened on purpose. I grew up in a union household. My father was a union electrician. I am all for the unions looking out for the interests of a working person. However, one of the biggest contributors to the auto mess are the unions. The unions have helped to destroy the very people they were supposed to protect. For many years now, the unions have not been about protecting the interests of workers but in protecting the interests of the leaders of those unions. These latest agreements will be more of the same. Are there really any factory workers who believed it was justified to able to sit in a room doing nothing for a year and draw most of your pay to be in a so-called Job Pool? There is such a thing as negotiating too good of a deal. Congratulations UAW workers, in the new set up, your union leaders will ship your jobs to other countries. How is that for winning and trusting your leaders?

Let’s get back to the Obama Administration and their role in all of this. Politically, I am a strong independent who is now being pushed towards being a libertarian. Do you really think that the government will do a better job most of the time than the private sector? Let’s see, Wall Street or Pennsylvania Avenue? If you think there are crooks on Wall Street, you should try Congress. At least Wall Street is more honest about what they do.

Our founding fathers would look in disgust at what is happening now. Never before in our history has there been such a big shift towards nationalizing so much of our country in such a quick period of time. For all of you Democrats who read this and think I am bashing your party, you are wrong. Personally, I think George Bush was one of the worst Presidents in history and set the stage for much of the unconstitutional behavior that is occurring. Once again, each party is just protecting themselves and not our country. US citizens, you and your country are being sold to the highest bidder.

Well, I have to go now. I have to pick up my son from school and take him to baseball practice. I hope I and the local car dealer will be able to sponsor his team next year. Gotta go!

Good News for the Economy

April 14th, 2009

In the past couple of months I have been to several parts of the United States on both business and pleasure. Here is what I have witnessed. Sold out hotels, restaurants with long waits, packed entertainment venues, vast amounts of tourists, packed malls and thriving businesses.

I know there is a difference in micro and macro-economics. I personally know many people that have been dramatically affected by the credit crunch. I have seen previously very successful businesses who have had their operating credit lines yanked from them overnight through no fault of their own. The only thing they were guilty of was being too loyal to their funding sources and being unprepared for disaster scenarios. I know people who have been laid off from their jobs. I understand all of that. All of that being said, if most people closed their ears and eyes to the news, they would not know there is a recession.

Like many people I have lost a fortune in the stock market and retirement funds. I also know that what comes up, goes down, always has and always will. Recessions come and go and nothing lasts forever. Lessons can be learned from this mess. However, the economy has many bright spots. People are getting up everyday and going about their business. People are becoming numb to the doom and gloom scernarios.

Last week in Washington DC, I noticed sold out hotels, sold out tours, record numbers of tourists for the Cherry Blossom Festival and activities. There were tourist from all over the world spending lots of money and going about their business. Sand Diego, CA, Charleston, SC, Morgantown, WV, same story. The Frozen Four Collegiate Hockey finals packed. People were coming in and out of DC on trains from all over in droves.

The average age of a vehicle in the US is older than ever. This is great news for repair shops, many of which have personally told me they are having record profits. Dealerships will experience a boom by next year when many of these old car owners decide to bite the bullet and buy a new vehicle. Banks will finance the vehicles and warranties and aftermarket items will be sold. Commercial real estate Investors will stop being antsy and will gain financing for their investments while picking the bones of people who could not hold on.

We can all argue the macro-economic question of whether hyper-inflation and higher taxes are inevitable. However, I do know that none of us can change that outcome either way. I do know that most economics are personal and local. To paraphrase the Serenity Prayer, “Worry about what you can change and not about what you can’t and have the wisdom to know the difference.”

Mark Tewart and Tewart Enterprises Inc. Named Award Winner in the 2009 Dealers’ Choice Awards

March 31st, 2009

Cincinnati, Ohio—March 31, 2009— Tewart Enterprises Inc and Mark Tewart is proud to announce it has been named the recipient of an Award in the Sales Trainer category of the Auto Dealer Monthly 2009 Dealers’ Choice Awards.

“It takes outstanding products and services, support and value to earn one of these awards, said Harlene Doane, editor of Auto Dealer Monthly. “Mark Tewart and Tewart Enterprises Inc should be very proud to be recognized by the dealers they serve in this manner.”

Also, Mark Tewart’s new book “How To Be A Sales Superstar” won this year’s Sales Book Award as announced by Sales Gravy Magazine.

The Award Process

This is the fifth year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry, as voted on by dealers and dealership personnel. The survey provided dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry.

Overall, 55 awards were given out to 45 companies, all chosen by dealers and dealership personnel. In 20 distinctive categories of products and services, nearly 15,000 votes were cast. Ratings were gathered on the performance of the product or service, as well as the customer support and service provided, and the overall value compared to cost to the dealership.

About Tewart Enterprises Inc

Tewart Enterprises Inc. was founded in 1993 by Mark Tewart. Tewart Enterprises Inc. assists companies in dramatically improving their sales and profits. Tewart Enterprises Inc. is a training, consulting, speaking and products company that works with multiple industries including the automotive industry.

About Auto Dealer Monthly, LLC

Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is also the publisher of Auto Dealer Monthly magazine and Special Finance Insider magazine and the creator of AutoDealerPeople.com.

Contact:

Jaclyn Moreland

307 East Silver St. Lebanon, Ohio 45036

888 2Tewart / 513 932-9526 / 513 934-4588 fax / info@tewart.com

www.tewart.com / www.marktewart.com / www.marktewartlive.com / www.howtobeasalessuperstar.info

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One Of The Greatest Salespeople of All Time - Part 1

March 4th, 2009

I have been reading a book titled “The Feldman Method.” The book is about the life and selling methods of Ben Feldman. Ben Feldman was one of the top selling life insurance salesmen of all time. Starting in 1942, Ben Feldman averaged $30,0000,000 a year in sales for for nearly fifty years.

During his tenure in sales, Ben Feldman sold more than two-thirds of all insurance salespeople combined! One of the amazing things about Mr. Feldman is that he did almost of his business from his hometown of East Liverpoopl Ohio. East Liverpool is a town of 20,000 people that most would not call an economic metropolis. When you look at Ben Feldman’s numbers especially considering the time he sold in it’s astranomical. Let me share a few nuggets with you from the book.

#1 - Chapter 2 & 3 - Planning

Ben Feldman believed in having extremely large goals. Most teaching I have read on goal setting says to make the goals reachable. My argument has always been that who is to say what is believable? When you think bigger and ask bigger questions it tends to lead to bigger results. The more you dwell on bigger questions, the more believable those bigger goals become. In Ben Feldman’s case he realized bigger goals had to involve bigger policies and different types of policies. This theory still works today. Almost all salespeople and business people sell products and services without sufficient margin.

Ben Feldman worked on a specific plan for every workday. Mr. Feldman’s plan was simply, “three cases a week and keep it simple.” Goals plus deadlines plus action equals results. Break your goals down into smaller pieces. Ben believed in calling on people face to face. It could be argued that in today’s marketplace that would not be as effective as using the phone, email, mail or other technology. Personally, I have a vast amount of experience both face to face and using other media to create leads or sales and my answer to which is best is simple. Both ways are the right way. I was successful at both and you can be to. However, whatever you do, you must have a plan.

For all the hype in books and other marketing about four hour workweeks and push button easy money, it’s not reality for most people. Success takes action and action takes time. You have to put in the time. Ben Feldman worked twelve to sixteen hour days six days a week and from ten a.m. to three p.m on Sundays. You may not want to pay that high of a price for success. There certainly is a lot to be said for balance in someone’s life. However, there is always a price to pay for success and only you can decide what is right for you. All success that is achieved will take a lot of time invested for at least a short period of time and probably longer.

Ben Feldman showed in the book how like most successful people that he seemed to get 48 hours worth of week in just 24 hours. To be this successful you must pay great attention to your time. Eliminate all time vampires that suck your time and efforts. Look to exponentially grow your time through alliances, employees, partnerships etc. Ben Feldman used a simple planner but used it with great detail and intensity. Ben Feldman would plan his whole week on Sunday before the week began. This is exactly the same thing I have been doing the entire time I have been in business.

When I sold seminars I would go over potential calls and the dempgraphics and best routes to take and times to make those calls. I considered traffic, times of day, lunch times, ususal start and ending times and anything else that would assist me in getting more out of my day. I planned my follow up phone calls and kept to a diligent schedule. Often when training new salespeople you could see the amazement in their eyes and see the lack of confidence rising up within them and the fear of actually having to plan and work the plan. Work ethic and paying attention to detial scares most people. “Show me a person show cannot do the little things and I will show you a person who cannot be trusted to do big things.” - unknown

Ben Feldman knew his best and most valuable skill was selling. To enhance that skill he made sure that he hired others to do the things neccessary to keep him selling. Over the years, I have offerd this same advice to thousands of salespeople and the usual reply is “I can’t afford to hire someone and my reply back has always been “You can’t afford not to.” Ben Feldman said “Your value depends on what you make of yourself. Make the most of yourself for that is all there is of you.”

Stay tuned and check back for the next blog about Ben Feldman and the Feldman Method.

More News On the Economy

March 2nd, 2009

My family went bowling with some family friends this weekend. It was a forty five minute wait to get a lane and all the lanes were filled for the over three hours we were there. Afterwards, we ate a Mexican restaurant that was packed and has been packed every time I have ever gone there. On Sunday afternoon, my wife took our son and his friend to a batting cage and their were long waits to able to get a batting cage. I know there are sore spots in the economy but once again there are signs of what we would call economic boom everywhere. If none of us ever watched or read the news, most of us would never know just how bad it supposedly is. My mission is to point out the myths in economic news and to provide the opposing view of just how much activity and prosperity there is in this and any economy. Once again, no matter what anyone is going through right now, to compare this economy to the Great depression is an injustice to anyone who lived in that era. Money never moves towards fear. Move fearlessly forward never backward in your actions.

Mark Tewart, the author of “How To Be A Sales Superstar - Break All the Rules and Succeed While Doing It”

www.marktewartlive.com to get the 1st chapter for F*REE and several bonuses

Where Are You In the Food Chain?

February 27th, 2009

I am getting sick of the press comparing our current economy to the Great depression. My mother and father grew up in the Great Depression. I have known many people who grew up in the great Depression. I have spoken to all of them at length about that time and have read quite a bit about that period as well. The one thing I am positive about is that our current recession is not even remotely comparable to the Great Depression. Maybe by some stroke of bad luck that will occur but I really doubt it. The comparison of today’s economy to the Great Depression is an insult to the people who lived in that era.

Last weekend, I took my son to Dave and Buster’s. For those of you that have never been to a Dave & Buster’s, it’s a huge indoor game and entertainment emporium. Parking was hard to find. It was an hour and a half to eat in the rather large restaurant and all the games were packed with lines at least three deep on each one. We had to go to the restaurant at the mall down the road to eat and it took forty five minutes to even eat in the bar area. The mall was packed and all the stores around it were packed as well. Folks, I think I am safe in saying there was nothing like that in the Great Depression. The weekend before, I went to the movies and it was packed. Last night I watched the University of Cincinnati and West Virginia Basketball game and it was sold out. None of these places and entertainment are cheap. Somehow images of Oklahoma and the dustbowl don’t come to mind from this economy. I understand people and companies have been hurt. However, most of this has come about becasue of living in a cocoon of comfort and largesse.

The one thing I am sure of is that in down economies more opportunity and seeds of wealth are planted and created than at any other time. All businesses large and small will have to act small. When I say small, I mean they will have to be nimble and adjust to the market. Surviors will create new products and services and add on or delete others. The old style of creating a successful business and living with one static model is over. It was never a good way to do business and now it’s virtually impossible. Improvise, educate and motivate yourself and all those around you.

True wealth in business is the ability to recreate business and wealth at will. Can you do that? If not, you had better get busy or you will not make it. My son’s third grade class class is learning about food chains in science. Where are you in the food chain? You must work everyday to run faster, be stronger and have so much value that you cannot be eaten. You must rise up in the food chain. The world of business has it’s own food chain and it’s just as deadly and fair as nature’s food chain.

Mark Tewart, author of “How To Be A Sales Superstar - Break All the Rules and Succeed While Doing It”

www.marktewart.com www.marktewartlive.com

Report From the National Auto Dealers Convention

February 3rd, 2009

I recently returned from the National Auto Dealers Convention in New Orleans and thought I would update the world on the state of the auto biz. At the convention I spoke on four different days and also had an exhibit there as well. The association reported attendance was down by 30% but I don’t believe that to be true. My guess was that it was down 75%. I have spoken at NADA many times and it is always to standing room only. This convention my engagements were only 1/2 to 3/4 full and it was the same for the other speakers as well. The convention hall was down quite a few exhibitors but there were still a ton of exhibitors and massive money was spent on exhibiting. However, the traffic in the expo hall was dramatically down with a couple of days being almost non-existent.This was true even on the days that President Bush and Clinton spoke at the convention.

There was a lot of good news though. The people at the convention were serious about not only surviving but thriving. The people who attended the convention were not there to party as sometimes is the case. Between 25-50% of attendees at my speaking engagements and the traffic at my exhibit were international. The last few years has shown a huge interest from other countries in learning more about the auto industry. My workshops had attendees from the following: Italy, UK, France, Germany, Portugal, Netherlands, South Africa, Australia, Brazil, Canada, Spain and Countries throughout Asia to name a few. I guess I better start learning other languages.

On a personal note, the weather was roughly 70 degrees in the day and low 50’s at night. Perfect considering Ohio was having a blizzard while I was gone. That always makes my wife mad when my timing is great. I ate more than my fair share of Gumbo, Boudin, Etoufee, Jambalaya and Red Beans and Rice. Being a lover of Blues, R&B, Zydeco and Jazz music I was in heaven in New Orleans. I always love to visit there and the music alone makes me feel awesome.

It was a great trip and I have already had a lot of business come from the convention. Many people felt like it was not a good year to go and I felt just the opposite. This was THE year I wanted to be there. That brings us to a great point. Don’t look to the masses for direction. They are almost always wrong. Don’t look to quit when others do. In fact double your efforts, your marketing and be very nimble. Be willing to add to, delete from or change your business model on a dime.

Le Bon Ton Roulez! (Let the good times roll!)

Mark Tewart, author of the best seller “How To Be A Sales Superstar” - go to www.marktewartlive.com to get f*ree bonuses

www.marktewart.com / www.tewart.com / www.marktewartlive.com / www.howtobeaslaessuperstar.info / www.twitter.com/marktewart

I would like to thank the academy

January 13th, 2009

In the past couple of weeks I have had two articles nominated for article of the week at www.top10salesarticles.com I would like to thank the academy… Really, it’s an honor to be appreciated by my peers. Check out the site!

Your selling buddy,

Mark Tewart